Fashion Marketing

Successful Fashion Marketers have a unique combination of skills, including:

According to the Metropolitan Fashion Clusters, Montréal—Canada's Fashion Capital—ranks third in clothing manufacturing in North America.

LinkedIn reports a rising demand for marketing, with businesses emphasizing innovation and differentiation to reach customers, notably in retail. Marketing departments play a pivotal role in bolstering brands' online presence.

• Assistant Buyer,
• Communications Coordinator,
• Marketing and Visual Presentation Coordinator,
• Social Network Coordinator,
• Media Relations Consultant,
• Digital Marketing Consultant or Specialist,
• E-commerce Marketing Manager,
• Owner-Manager of retail business.

This Diploma of College Studies (DCS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.

Holders of a Diploma of College Studies (DCS) can pursue university studies or enter the workforce directly.

A laptop computer is mandatory for study in this program. This laptop must be equipped with the Windows operating system to work with all software.

Mentors may request other standard or student-licensed software mandatory for their courses to be installed.

Learn more about the benefits

It has been determined that a Windows PC is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.

Minimum Requirements :

• Intel Core i5 processor or equivalent  
• 8 GB of RAM or more  
• 512 GB or larger SSD (Solid State Drive)  
• Windows 11 (Home, Education, or Pro versions).  

Recommended Requirements

• Intel Core i7 processor or equivalent  
• 12 GB of RAM or more  
• 512 GB or larger SSD (Solid State Drive)  
• Windows 11 (Home, Education, or Pro versions).  

Required software: Adobe Creative Cloud and Microsoft 365 (or equivalent for Mac) software with student or regular licence (in the language of instruction).

Experiment with cutting-edge, industry-standard equipment, software, and technology in our advanced facilities, including:

• Clothing technology laboratory,
• Fully equipped photo studio,
• FLEX classrooms,
• Active learning classrooms,
• And many others!

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Get sought-after practical experience with our Career Service and our Work-Study Program (WSP), which incorporates two paid internships into your program.

Our Fashion Marketing program also includes a 120-hour internship as part of the curriculum.

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into this program, applicants are generally required to meet one of the following criteria:

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

• Canadian applicants: up to two weeks,
• International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

Diploma of College Studies (DCS) programs consist of:

• General education courses common to all programs,
• General education courses specific to the program,
• Complementary general education courses.

Concentration Courses

• Fashion Industry and its Careers (45 h)
• Creative Technologies (75 h)
• Introduction to Fashion Marketing (45 h)
• Fashion Culture (60 h)
• Fashion Communications (60 h)

• Visual Presentation Strategies (45 h)
• Fundamentals of Textiles (60 h)
• Social Media Strategies (45 h)
• Methodology (45 h)
• Consumer Behaviour (45 h)

• Data Research and Analysis (45 h)
• Planning a Fashion Presentation #SMCL (120 h)
• Innovations (45 h)
• Introduction to Finance (60 h)

• Trend Forecasting (45 h)
• Marketing :  Case Analysis (45 h) 
• Fashion Product Development (60 h)
• Fashion Buying (60 h)
• Budget Planning and Financial Analysis (60 h)

• Final Project : Ideation and Research (45 h)
• Marketing Strategies (45 h)
• Stock Management (60 h)
• Sales Management (60 h)
• Integrated Communication Strategy (45 h)
• Sustainable Product Management (60 h)
• ECommerce Management (45 h)
• Fashion Space Design (45 h)

• Human Resources (45 h)
• Laws and Regulations (45 h)
• Final Project:  Development and Execution (90 h)
• Internship (120 h)

* The College reserves the right to substitute some courses.

General Education Courses

College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.

Alumni have a well-rounded skill set and general knowledge that is valued in the workplace.

• 3 Physical Education courses (90 h)
• 3 Humanities courses (150 h)
• 4 Language and Literature courses (240 h)
• 2 Second Language courses (90 h)
• 2 complementary courses (90 h)