Program Details

Fashion Marketing

Diploma of College Studies (DCS)
Contemplative Shopping

About the Program

Join LaSalle College Montréal's DCS in Fashion Marketing and become immersed in the captivating world of fashion merchandising, where creativity and marketing meet to create an inspiring combination.

Accompanied by passionate professionals, take part in a variety of events, conferences, and inspiring fashion trips to keep up with market trends and keep in touch with the local and international fashion industry.

Learning Outcomes

  • Acquire comprehensive marketing skills through a hands-on approach, from fashion product development to e-commerce management.
  • Efficiently organize and promote major fashion events.
  • Discover the latest fashion trends and master the art of commercializing them effectively.
  • Engage with your audience through modern communication channels and technologies.

Profile

Successful Fashion Marketers have a unique combination of skills, including:

  • Creative thinkers

    Cultivate innovative ideas and run captivating fashion marketing campaigns.
  • Analytical

    Assess market trends and consumer behaviour to drive fashion marketing initiatives.
  • Great communicators

    Collaborate seamlessly with team members to convey brand messages effectively.
  • Business-oriented

    Understand the fashion industry to drive business growth.

Career Prospects

According to the Metropolitan Fashion Clusters, Montréal—Canada's Fashion Capital—ranks third in clothing manufacturing in North America.

LinkedIn reports a rising demand for marketing, with businesses emphasizing innovation and differentiation to reach customers, notably in retail. Marketing departments play a pivotal role in bolstering brands' online presence.

Career Fields

  • Assistant Buyer,
  • Communications Coordinator,
  • Marketing and Visual Presentation Coordinator,
  • Social Network Coordinator,
  • Media Relations Consultant,
  • Digital Marketing Consultant or Specialist,
  • E-commerce Marketing Manager,
  • Owner-Manager of retail business.

Diploma & Accreditation

This Diploma of College Studies (DCS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.

Holders of a Diploma of College Studies (DCS) can pursue university studies or enter the workforce directly.

Required Materials

A laptop computer is mandatory for study in this program. This laptop must be equipped with the Windows operating system to work with all software.

Mentors may request other standard or student-licensed software mandatory for their courses to be installed.

Learn more about the benefits

It has been determined that a Windows PC is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.

Minimum Requirements :

  • Intel Core i5 processor or equivalent  
  • 8 GB of RAM or more  
  • 512 GB or larger SSD (Solid State Drive)  
  • Windows 11 (Home, Education, or Pro versions).  

Recommended Requirements

  • Intel Core i7 processor or equivalent  
  • 12 GB of RAM or more  
  • 512 GB or larger SSD (Solid State Drive)  
  • Windows 11 (Home, Education, or Pro versions).  

Required software: Adobe Creative Cloud and Microsoft 365 (or equivalent for Mac) software with student or regular licence (in the language of instruction).

Tattooed Craftsman in Studio

Opportunities

Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.

  • Collaborate with active industry professionals;
  • Sharpen skills in a practical setting;
  • Create a portfolio tailored to your career objectives.

Accelerate your career!

Cutting-edge facilities & equipment

Experiment with cutting-edge, industry-standard equipment, software, and technology in our advanced facilities, including:

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Work Experience

Get sought-after practical experience with our Career Service and our Work-Study Program (WSP), which incorporates two paid internships into your program.

Our Fashion Marketing program also includes a 120-hour internship as part of the curriculum.

Admissions Criteria

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into this program, applicants are generally required to meet one of the following criteria:

  • Secondary School Diploma (DES).

  • Diploma of Vocational Studies (DVS) with completion of:

    • Language of Instruction from Secondary V,

    • Second Language from Secondary V,

    • Mathematics from Secondary IV.

  • Equivalent education or an instruction deemed sufficient.

Academic Dates

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

  • Canadian applicants: up to two weeks,
  • International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

List of Courses

Diploma of College Studies (DCS) programs consist of:

  • General education courses common to all programs,
  • General education courses specific to the program,
  • Complementary general education courses.

Concentration Courses

Semester 1
  • Fashion Industry and its Careers (45 h)
  • Creative Technologies (75 h)
  • Introduction to Fashion Marketing (45 h)
  • Fashion Culture (60 h)
  • Fashion Communications (60 h)
Semester 2
  • Visual Presentation Strategies (45 h)
  • Fundamentals of Textiles (60 h)
  • Social Media Strategies (45 h)
  • Methodology (45 h)
  • Consumer Behaviour (45 h)
Semester 3
  • Data Research and Analysis (45 h)
  • Planning a Fashion Presentation #SMCL (120 h)
  • Innovations (45 h)
  • Introduction to Finance (60 h)
Semester 4
  • Trend Forecasting (45 h)
  • Marketing :  Case Analysis (45 h) 
  • Fashion Product Development (60 h)
  • Fashion Buying (60 h)
  • Budget Planning and Financial Analysis (60 h)
Semester 5
  • Final Project : Ideation and Research (45 h)
  • Marketing Strategies (45 h)
  • Stock Management (60 h)
  • Sales Management (60 h)
  • Integrated Communication Strategy (45 h)
  • Sustainable Product Management (60 h)
  • ECommerce Management (45 h)
  • Fashion Space Design (45 h)
Semester 6
  • Human Resources (45 h)
  • Laws and Regulations (45 h)
  • Final Project:  Development and Execution (90 h)
  • Internship (120 h)

* The College reserves the right to substitute some courses.


General Education Courses

College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.

Alumni have a well-rounded skill set and general knowledge that is valued in the workplace.

  • 3 Physical Education courses (90 h)
  • 3 Humanities courses (150 h)
  • 4 Language and Literature courses (240 h)
  • 2 Second Language courses (90 h)
  • 2 complementary courses (90 h)

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Open House | Salle Jean-Paul-Morin (2nd floor), LaSalle College

Open House

Discover why, every year, thousands of students choose LaSalle College to achieve their dreams.
  • November 2, 2024
  • 10:00 AM - 3:00 PM