Fashion Marketing

Join LaSalle College Montréal's DCS in Fashion Marketing and become immersed in the captivating world of fashion merchandising, where creativity and marketing meet to create an inspiring combination.

Accompanied by passionate professionals, take part in a variety of events, conferences, and inspiring fashion trips to keep up with market trends and keep in touch with the local and international fashion industry.

Experiment with cutting-edge, industry-standard equipment, software, and technology in our advanced facilities, including:

• Clothing technology laboratory,
• Fully equipped photo studio,
• FLEX classrooms,
• Active learning classrooms,
• Canva AI, Adobe Firefly, KLING, VISUAL ELECTRIC, Adobe Creative Suite (AI),
• And many others!

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Diploma of College Studies (DCS) programs consist of:

• General education courses common to all programs,
• General education courses specific to the program,
• Complementary general education courses.

Concentration Courses

Semester 1

• Fashion Industry and its Careers (45 h)
• Creative Technologies (75 h)
• Introduction to Fashion Marketing (45 h)
• Fashion Culture (60 h)
• Fashion Communications (60 h)

Semester 2

• Visual Presentation Strategies (45 h)
• Fundamentals of Textiles (60 h)
• Social Media Strategies (45 h)
• Methodology (45 h)
• Consumer Behaviour (45 h)

Semester 3

• Data Research and Analysis (45 h)
• Planning a Fashion Presentation #SMCL (120 h)
• Innovations (45 h)
• Introduction to Finance (60 h)

Semester 4

• Trend Forecasting (45 h)
• Marketing : Case Analysis (45 h)
• Fashion Product Development (60 h)
• Fashion Buying (60 h)
• Budget Planning and Financial Analysis (60 h)

Semester 5

• Final Project : Ideation and Research (45 h)
• Marketing Strategies (45 h)
• Stock Management (60 h)
• Sales Management (60 h)
• Integrated Communication Strategy (45 h)
• Sustainable Product Management (60 h)
• ECommerce Management (45 h)
• Fashion Space Design (45 h)

Semester 6

• Human Resources (45 h)
• Laws and Regulations (45 h)
• Final Project: Development and Execution (90 h)
• Internship (120 h)

* The College reserves the right to substitute some courses.

General Education Courses

College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.

Alumni have a well-rounded skill set and general knowledge that is valued in the workplace.

• 3 Physical Education courses (90 h)
• 3 Humanities courses (150 h)
• 4 Language and Literature courses (240 h)
• 2 Second Language courses (90 h)
• 2 complementary courses (90 h)