Fashion Marketing

Join LaSalle College Montréal's DCS in Fashion Marketing and become immersed in the captivating world of fashion merchandising, where creativity and marketing meet to create an inspiring combination.

Accompanied by passionate professionals, take part in a variety of events, conferences, and inspiring fashion trips to keep up with market trends and keep in touch with the local and international fashion industry.

Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.

• Collaborate with active industry professionals;
• Sharpen skills in a practical setting;
• Create a portfolio tailored to your career objectives.

Accelerate your career!

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into this program, applicants are generally required to meet one of the following criteria:

Diploma of College Studies (DCS) programs consist of:

• General education courses common to all programs,
• General education courses specific to the program,
• Complementary general education courses.

Concentration Courses

• Fashion Industry and its Careers (45 h)
• Creative Technologies (75 h)
• Introduction to Fashion Marketing (45 h)
• Fashion Culture (60 h)
• Fashion Communications (60 h)

• Visual Presentation Strategies (45 h)
• Fundamentals of Textiles (60 h)
• Social Media Strategies (45 h)
• Methodology (45 h)
• Consumer Behaviour (45 h)

• Data Research and Analysis (45 h)
• Planning a Fashion Presentation #SMCL (120 h)
• Innovations (45 h)
• Introduction to Finance (60 h)

• Trend Forecasting (45 h)
• Marketing :  Case Analysis (45 h) 
• Fashion Product Development (60 h)
• Fashion Buying (60 h)
• Budget Planning and Financial Analysis (60 h)

• Final Project : Ideation and Research (45 h)
• Marketing Strategies (45 h)
• Stock Management (60 h)
• Sales Management (60 h)
• Integrated Communication Strategy (45 h)
• Sustainable Product Management (60 h)
• ECommerce Management (45 h)
• Fashion Space Design (45 h)

• Human Resources (45 h)
• Laws and Regulations (45 h)
• Final Project:  Development and Execution (90 h)
• Internship (120 h)

* The College reserves the right to substitute some courses.

General Education Courses

College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.