Social Media Strategy
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Overview
About the Program
From building customer loyalty to improving customer experience, the importance of social media to clients is greater than ever.
Learn how to design, write, and optimize promotional texts on the web, communicate with various online communities, and prevent and manage crises with LaSalle College Montréal's Social Media Strategy ACS.
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
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Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
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Have followed post-secondary studies for a period of at least one (1) year; or
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Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
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Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
Academic Dates
LaSalle College has three annual start dates: fall, winter, and summer.
We accept applications at any time. Registration is open year-round.
Processing time:
- Canadian applicants: up to two weeks,
- International applicants: up to six months.
Submit your application as soon as possible to ensure a spot in your desired semester.
Note that applications are not processed until all required, validated documents and admission fees are received.
Start date | Language | Schedule | Location | |
|---|---|---|---|---|
| Jan 8, 2026 | French | Full-time - Daytime | Montréal | Apply now |
| May 11, 2026 | French | Full-time - Daytime | Montréal | Apply now |
| Sep 3, 2026 | French | Full-time - Daytime | Montréal | Apply now |
| Jan 7, 2027 | French | Full-time - Daytime | Montréal | Apply now |
List of Courses
ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.
Concentration Courses
- Writing for Web (60 h)
- Web Communication Strategies (60 h)
- Web Strategy (45 h)
- Digital Graphic Design (60 h)
- Web Project Management (60 h)
- Social Media Planning (75 h)
- Optimizing Social Media (75 h)
- Interacting with an Online Community (75 h)
- Internship (390 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.