Social Media Program in Montreal
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Overview
Use your creativity to grab attention. Learn to manage a marketing strategy for communication on social media and write captivating, catchy text to engage the online community. With LaSalle College Montréal's ACS in Social Media Strategy, you will adopt the best practices and modern advertising trends while creating innovative campaigns.
About the Program
From building customer loyalty to improving customer experience, the importance of social media to clients is greater than ever.
Learn how to design, write, and optimize promotional texts on the web, communicate with various online communities, and prevent and manage crises with LaSalle College Montréal's Social Media Strategy ACS.
Upcoming Sessions
| Start date | Language | Schedule | Location | |
|---|---|---|---|---|
| Jan 7, 2027 | French | Full-Time - Evening | Montréal - IN-CLASS LEARNING | Apply now |
| Jan 7, 2027 | English | Full-Time - Daytime | Montréal - IN-CLASS LEARNING | Apply now |
| Jan 7, 2027 | French | Full-Time - Daytime | Montréal - IN-CLASS LEARNING | Apply now |
| May 10, 2027 | French | Full-Time - Evening | Montréal - IN-CLASS LEARNING | Apply now |
| May 10, 2027 | French | Full-Time - Daytime | Montréal - IN-CLASS LEARNING | Apply now |
| May 10, 2027 | English | Full-Time - Daytime | Montréal - IN-CLASS LEARNING | Apply now |
| Sep 2, 2027 | French | Full-Time - Daytime | Montréal - IN-CLASS LEARNING | Apply now |
Admissions Criteria
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Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
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Have followed post-secondary studies for a period of at least one (1) year; or
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Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
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Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
List of Courses
ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.
Concentration Courses
- Writing for Web (60 h)
- Web Communication Strategies (60 h)
- Web Strategy (45 h)
- Digital Graphic Design (60 h)
- Web Project Management (60 h)
- Social Media Planning (75 h)
- Optimizing Social Media (75 h)
- Interacting with an Online Community (75 h)
- Internship (390 h)
* The College reserves the right to substitute some courses.

Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.