Social Media Strategy

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Use your creativity to grab attention. Learn to manage a marketing strategy for communication on social media and write captivating, catchy text to engage the online community. With LaSalle College Montréal's ACS in Social Media Strategy, you will adopt the best practices and modern advertising trends while creating innovative campaigns.

Next semester starts January 8, 2026

From building customer loyalty to improving customer experience, the importance of social media to clients is greater than ever.

Learn how to design, write, and optimize promotional texts on the web, communicate with various online communities, and prevent and manage crises with LaSalle College Montréal's Social Media Strategy ACS.

ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.

Concentration Courses

Writing for Web (60 h)
Web Communication Strategies (60 h)
Web Strategy (45 h)
Digital Graphic Design (60 h)
Web Project Management (60 h)
Social Media Planning (75 h)
Optimizing Social Media (75 h)
Interacting with an Online Community (75 h)
Internship (390 h)

* The College reserves the right to substitute some courses.

LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.

I agree to receive electronic messages (information, invitations, offers) from LaSalle College and the campuses of the LCI Education network. I reserve the right to withdraw my consent at any time.

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

Open House | College Lasalle Montreal & Laval

Open House

Overview

About the Program

Admissions Criteria

Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or

Have followed post-secondary studies for a period of at least one (1) year; or

Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or

Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.

List of Courses

Concentration Courses

Tuition & Aid

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