Fashion Marketing

LaSalle College Montréal’s Fashion Marketing program (ACS) is taught by professionals and covers the latest trends in the industry, training you to play a managing role in the ever-evolving fashion world.

Gain solid marketing training while benefiting from Montréal’s fashion environment, with this program combining the creative and administrative aspects of the industry.

Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.

• Collaborate with active industry professionals;
• Sharpen skills in a practical setting;
• Create a portfolio tailored to your career objectives.

Accelerate your career!

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

• Canadian applicants: up to two weeks,
• International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.

Concentration Courses

• The Fashion Industry and its Careers (45 h)
• Creative Software Applications (75 h)
• Fashion Phenomena (45 h)
• Intro to Fashion Marketing (45 h)
• Social Media Strategies (45 h)

• Visual Presentation Strategy (45 h)
• Fashion and Society (45 h)
• Communication Mix Elements (45 h)
• Accounting in Fashion (60 h)
• Analysis of Fibers and Textiles (45 h)

• Marketing II - Case Analysis (45 h)
• Fashion Presentation Planning (105 h)
• Budget Planning (45 h)
• Textile Evaluation for a Fashion Product (45 h)
• Sales Office or Store Layout (45 h)

• Analysis of Factors Influencing Fashion (45 h)
• Private Label Development (60h)
• Data Gathering and Analysis (60 h)
• Financial Management in Fashion Industry (45 h)
• Buying of Fashion Products (60 h)
• Environment and Consumer (45 h)

• Approach to Planning (45 h)
• Stock Management (60 h)
• Private Label Management (75 h)
• Advertising and Promotion Activity Planning (45 h)
• Sales Management (60 h)
• E-Commerce Management (45 h)
• Marketing Research : Final project (45 h)

• Human Resource Supervision and Management (45 h)
• Law, Regulations and Codes - Fashion Industry (45 h)
• Internship (120 h)
• Fashion Enterprise Project (90 h)

* The College reserves the right to substitute some courses.