Fashion

SIGNATURE, the book: Bold and Innovative

LaSalle College announces the launch of SIGNATURE, the book, Volume 2
Fashion Campaign Launch Announcement
Bold and Innovative: LaSalle College Fashion Design Graduates Featured in Second Volume of SIGNATURE, the Book.

LaSalle College is pleased to announce the release of SIGNATURE, the Book, Volume 2 which is fast becoming a new tradition for Fashion Design graduates.

This unique, prestigious work features participation from the biggest photographers, stylists, makeup artists and hair stylists in Québec’s fashion industry. After the first volume’s resounding success, students and the LaSalle College management team were determined to create a second one. New artistic collaborators participated in the project, making it another unique and memorable experience.

“Each editorial team selected the pieces that inspired them the most when conducting their photo shoot, for which they had ‘carte blanche.’ The sole difference was that I invited new photographers, stylists, makeup artists and hair stylists to collaborate on the book. I wanted to breathe new life into it while celebrating the plurality of Québec talent.”

Andrew McNally, Creative Director of SIGNATURE, the Book, Volume 2

In addition to creating a book, LaSalle College will take over the streets of Montréal’s Old Port on May 13 starting at 5.30 p.m. for their free mobile fashion show. Guests will be immersed in the eclectic universe of LaSalle College students as more than 100 models walk back and forth on the Old Port Promenade from the Grand Quay to the Clock Tower Quay.


A unique visual experience

For more than 40 years now, the International School of Fashion, Arts, and Design has boosted young talent in Fashion Design on a national and international level. The students and authors of Volume 2 have outdone themselves, highlighting even more innovation this year.

“Montréal’s fashion scene is constantly evolving and graduates have found new dimensions there. LaSalle College students are inhabited by a colorful inner fire that continually pushes them to innovate.”

François Bousquet, Director LaSalle College’s International School of Fashion, Arts, and Design


Collaboration with an artist from Québec to celebrate fashion

LaSalle College design graduates had the opportunity to design all of the outfits for the music video of artist Zoé Sanders’ song Oui oui. She will attend the premiere at the end of the mobile fashion show at the Grand Quay’s Pavilion and Promenade d’Iberville.

“After several years of careful living without the excitement of going out, and the takeover of ‘soft fashion’ (teleworking/COVID), the song Oui oui is a call for liberation, for celebratory rituals and extravagant clothes. I wanted the clip to represent this mindset and for the styling to reflect this through the rich textures and emotions that clothing gives us. What could be better than collaborating with the best fashion school for a fashion video!”



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Media coverage


Blog Tonpetitlook.com 

Read the blog here * french only


Fashion Forward Parade

Website nightlife.ca

Read the article here *french only


Spectacle of Style

Salut Bonjour! (TVA) and qub.ca


Joyful Celebration

Web Site Narcity.com 

Read the article here *french only 


Affordable Weekend Fun

Article in  La Presse + 


Fashion Fusion

Radio program: Debout les comiques à CKOI-FM


Morning Laughter

100% News 


News Anchor Focus

Blog Wolfemtl.com

Read the blog here *French only


Street Style Parade

7 Jours Magazine 


Literary Highlights

Cool magazine


Book Selection Showcase

La Semaine magazine


Fashion Book Promotion

VOL VIP Magazine

Artistic Fashion Magazine Cover

TV Hebdo magazine


Signature, The Book, Volume 2 Advertisement

Our Influencers: 

Caroline.eli


Hand Flipping Through a Magazine

Emylalune


Textured Magazine Cover

Kimsuli


Fashion Spread and Magazine Cover

Lolittadandoy


Woman and Child Smiling

Matthieulizotte


Fashion Show and Branded Installation

Open House | Salle Jean-Paul-Morin (2nd floor), LaSalle College

Open House

Discover why, every year, thousands of students choose LaSalle College to achieve their dreams.
  • November 2, 2024
  • 10:00 AM - 3:00 PM