Our students in Fashion Marketing participated in a Focus Group organized by Groupe Dynamite

During the Fall semester, our 3rd year students in Fashion Marketing had the pleasure of participating in a focus group organized by Groupe Dynamite. Under the supervision of their teacher, Maureen Buck, the students were able to research and analyse the retailer's product management strategy as part of their semester project in the course Product Management.

The goal was for our students to discuss and provide feedback to the products manager and marketing experts at Groupe Dynamite. As a result, the exchange was motivating and allowed the students to experience firsthand the reality of product management.