Digital marketing and e-commerce

This program in e-commerce and digital marketing provides a comprehensive, hands-on education designed to meet today’s market demands. Through a wide range of courses - from digital marketing fundamentals, web analytics, and SEO to e-commerce platform management and user experience students develop practical, in-demand skills. The program emphasizes an integrated approach that combines strategy, creativity, and data analysis, while also covering key areas such as e-commerce law, project management, logistics, and internationaltransactions. With real-world projects and an internship, students gain valuable practical experience.

Upon completion, graduates are well prepared to quickly enter the workforce and contribute effectively to the digital growth of organizations.

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

• Canadian applicants: up to two weeks,
• International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

• Career Planning (45 hrs)
• Organizational Communication (45 hrs)
• Data Management Tools (45 hrs)
• Research Methodologies and Consumer Psychology (60 hrs)
• Legal Aspects of E-commerce and Digital Marketing (45 hrs)
• Accounting (60 hrs)
• Marketing Foundations and Digital Basics (60 hrs)
• Organizational Management (60 hrs)
• Human Resources and Human Innovation (60 hrs)
• Digital Environment (45 hrs)
• Website Creation and Management (60 hrs)
• Customer Service and customer retention (45 hrs)
• Français des affaires (60 hrs)
• Strategic Marketing and Digital (60 hrs)
• Web Data Analysis and Analytics (60 hrs)
• Budget Planning and Control (60 hrs)
• Writing, Catalog and Product Marketing (45 hrs)
• Search engine optimization (SEO) (60 hrs)
• Operations Management and Logistics (75 hrs)
• Business Model: e-Commerce (60 hrs)
• Advertising Marketing and Search Marketing (60 hrs)
• Monitoring Activities (60 hrs)
• Advanced e-Commerce Platform Management (60 hrs)
• Visual Design of User Interface (UI) (60 hrs)
• Supplier Relationship Management and Procurement (60 hrs)
• Customer Experience and Consumer Psychology (60 hrs)
• International Transactions (45 hrs)
• Project Management (45 hrs)
• Final Project (60 hrs)
• Workplace Internship (120 hrs)

* The College reserves the right to substitute some courses.