E24: A Celebration of Entrepreneurial Talent at LaSalle College Festival

E24 showcased the final projects of our Fashion Marketing students, highlighting their creativity, innovation, and passion.

On May 14th, as part of the prestigious LaSalle College Festival, the E24 event was held at the Pavilion of the Grand Quai du Port de Montréal. This key event aimed to showcase the final projects of our Fashion Marketing students, highlighting their creativity, innovation, and passion.

A fierce competition marked by excellence

Among the many teams from the 2024 cohort, five were selected by Mathieu St-Arnaud, General Director of Mmode, based on specific evaluation criteria. Then, our five industry experts chose the project that inspired them the most to support in the competition.

During the event, the five teams presented their projects to the audience. A representative from each team was then invited on stage to answer a few questions from their assigned expert.

Thank you to our five experts for their dedication and collaboration in supporting the emerging talent:

  • Inder Bedi from BEDI Studios
  • Mayco Quiroz from Tenet Fintech
  • Melyssa Woods from Maison Lipari
  • Vanessa Lafon from Cirque du Soleil
  • Gildas Awuye from Messan Studios

The Finalists and Their Innovative Projects

The five finalist teams presented business concepts in fashion, each reflecting a novel and bold vision:

The Wardrobe Project

A collection of modular clothing designed to adapt to your daily routine, by Safe Fadil, Alessia Marie Pietraroia, Méanne Bégin, Noémie Delcourt, Olivia Kojima, and Karim Hani.


Versatile, inclusive, and fashionable compression socks by Malia Lefranc, Geneviève Castellon, and Nikaëlle Tétrault.


Inclusive and eco-friendly ballet slippers by Amy Donovan and Ira Gooljaury.

Curated Jade

Tableware that becomes living art, connecting your home to the Montréal art scene, by Erika D’Antonio, Sarah Ibgui, Alea Salim, Angelica D’Eramo, and Catherine Heriveaux.


Embrace skin harmony with micro-encapsulated technology, by Anastasia Wilson, Alisya Pierre, and Katherine Kyriazopoulos.

The Winning Project: Sierra

Congratulations to the Sierra team, consisting of Amy Donovan and Ira Gooljaury, who won the prize for Best Business Concept 2024! Guided by Vanessa Lafond from the Cirque du Soleil, this collaboration promises a bright future.

The prize was awarded by Jonathan Brun, co-founder of Off/Script, an app supporting emerging entrepreneurial ideas.

Awards and Scholarships

During this event, several awards and scholarships were presented to students, thanks to our partners:

  • Alumni Award of Excellence: Freddie Powers, a 2007 graduate, received the prestigious Alumni Award of Excellence for her exceptional work in the fashion industry.
  • Dream Internship Award: Chloe Giroux won the dream internship at Ardene.
  • Academic Award of Excellence: Maria Elena Gallegos Caballero was honored by Dynamite for her outstanding academic achievements.
  • Continuing Education Award: Victoria Greco and Sydney Lynn Noseworthy received scholarships from AGEL and Reitmans to pursue their studies at a master's degrees at our Barcelona campus.
  • Fashion Trips Award: Desjardins generously funded the Fashion Trips for our first-year student Jordan Arbues for his trips to New York and Paris-London.
  • Entrepreneurial Award: Maria Camila Lopez Arias was honored by Pajar Canada.
  • Faculty Award: Katherine Kyriazopoulos and Eve Menard were recognized by La Vie en Rose for their hard work throughout the program.

Thanks to the Organizing Team and Our Partners

A big thank you to all the students of the organizing team for their passion and exceptional work in executing such a large-scale event:

  • Logistics Team: Chloe Giroux and Sydney Noseworthy
  • Graphics and Visuals Team: Victoria Greco and Rio Berg
  • Finance and Partnerships Team: Areli Hernández, Holly Fireman and Megan Isabelle Samuel
  • Communications Team: Mia Habib and Eve Ménard
  • Social Media Team: Dara Levine

Thanks also to our staff and students who passionately and devotedly support our students in realizing this event:

  • Creative Director: Andrew McNally, Fashion Dean at LaSalle College
  • Producer: Yolande Nesseth, teacher in Fashion Marketing

This event would not have been possible without the support of our valued partners. Thank you all for contributing to the success of this memorable evening. We look forward to seeing where these young talents will take the fashion industry in the coming years.

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