Media Strategies and Advertising
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About the Program
LaSalle College Montréal's Media Strategies and Advertising program (ACS) prepares the next generation of communications professionals and enables those currently working in the industry to refresh their skills.
This training offers an initiation to the field of marketing as well as advertising and its strategies.
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
Have followed post-secondary studies for a period of at least one (1) year; or
Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
List of Courses
ACS programs are based on DCS program curricula but do not have general education courses like French, English, or Philosophy.
Concentration Courses
Semester 1- Introduction to Graphic Design (60 h)
- Writing and Revising Texts related to the Field (45 h)
- Introduction to Marketing (45 h)
- Advertising and Promotion (60 h)
- Job Tasks Analysis and Observation (45 h)
- Social Media and Communication (45 h)
- Law Principles Relative to Media and Advertising (60 h)
- Graphic Design II (60 h)
- Interpersonal and Professional Communication (45 h)
- Strategic Marketing (45 h)
- Ideation in Advertising (60 h)
- Commercial Research and Monitoring Methods (45 h)
- Advertising Mock-ups (45 h)
- Consumer Behavior (45 h)
- Graphic Design III (60 h)
- Current Topics in Media and Advertising (45 h)
- Strategies and Positioning in Advertising (60 h)
- Final Project I (60 h)
- Final Project II (45 h)
- Internship (180 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.
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