Media Strategies and Advertising
About the Program
LaSalle College Montréal's Media Strategies and Advertising program (ACS) prepares the next generation of communications professionals and enables those currently working in the industry to refresh their skills.
This training offers an initiation to the field of marketing as well as advertising and its strategies.
Learning Outcomes
- Develop effective strategies that align with business objectives and target audiences.
- Make decisions about which media channels to use, how to allocate budgets, and how to position products effectively.
- Craft compelling copy, visuals, and overall concepts that stand out in a crowded marketplace.
- Identify areas for improvement and optimize campaigns for better results.
Profile
Successful Media and Advertising Professionals have a unique combination of skills, including:
Strategic Thinking
Understand market trends, consumer behaviour, and the competitive landscape.Creativity
Come up with innovative advertising campaigns that resonate with audiences.Data Analysis
Interpret data from various sources, such as consumer insights and campaign performance metrics.Digital Literacy
Become familiar with social media platforms, online advertising methods, SEO, and content management systems.
Career Prospects
According to Job Bank, Québec is the best province to work in Canada as an Advertising Manager. In Montréal and in the rest of the province, job prospects are excellent.
With sufficient experience, marketers and advertisers can access management positions.
Career Fields
Media and Advertising Professionals could work in different environments:
- Advertising agencies, communications, and marketing departments,
- Media placement agencies,
- Radio and television stations (as creatives or representatives),
- Newspapers and magazines (as representatives),
- Public relations or marketing agencies,
- Public service, non-profit, or para-governmental agencies,
- The three levels of government.
Diploma & Accreditation
This Attestation of College Studies (ACS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.
ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.
Required Materials
A laptop computer is mandatory for study in this program. This laptop must be equipped with the Windows operating system to work with all software.
Mentors may request other standard or student-licensed software mandatory for their courses to be installed.
It has been determined that a Windows PC is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.
Minimum Requirements :
- Intel Core i5 processor or equivalent
- 8 GB of RAM or more
- 512 GB or larger SSD (Solid State Drive)
- Windows 11 (Home, Education, or Pro versions).
Recommended Requirements
- Intel Core i7 processor or equivalent
- 12 GB of RAM or more
- 512 GB or larger SSD (Solid State Drive)
- Windows 11 (Home, Education, or Pro versions).
Required software: Adobe Creative Cloud and Microsoft 365(or equivalent suite) software with student or regular license (in the language of instruction).
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
Have followed post-secondary studies for a period of at least one (1) year; or
Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
Academic Dates
LaSalle College has three annual start dates: fall, winter, and summer.
We accept applications at any time. Registration is open year-round.
Processing time:
- Canadian applicants: up to two weeks,
- International applicants: up to six months.
Submit your application as soon as possible to ensure a spot in your desired semester.
Note that applications are not processed until all required, validated documents and admission fees are received.
List of Courses
ACS programs are based on DCS program curricula but do not have general education courses like French, English, or Philosophy.
Concentration Courses
Semester 1- Introduction to Graphic Design (60 h)
- Writing and Revising Texts related to the Field (45 h)
- Introduction to Marketing (45 h)
- Advertising and Promotion (60 h)
- Job Tasks Analysis and Observation (45 h)
- Social Media and Communication (45 h)
- Law Principles Relative to Media and Advertising (60 h)
- Graphic Design II (60 h)
- Interpersonal and Professional Communication (45 h)
- Strategic Marketing (45 h)
- Ideation in Advertising (60 h)
- Commercial Research and Monitoring Methods (45 h)
- Advertising Mock-ups (45 h)
- Consumer Behavior (45 h)
- Graphic Design III (60 h)
- Current Topics in Media and Advertising (45 h)
- Strategies and Positioning in Advertising (60 h)
- Final Project I (60 h)
- Final Project II (45 h)
- Internship (180 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.
