Media Strategies and Advertising

Successful Media and Advertising Professionals have a unique combination of skills, including:

According to Job Bank, Québec is the best province to work in Canada as an Advertising Manager. In Montréal and in the rest of the province, job prospects are excellent.

With sufficient experience, marketers and advertisers can access management positions.

Media and Advertising Professionals could work in different environments:

• Advertising agencies, communications, and marketing departments,
• Media placement agencies,
• Radio and television stations (as creatives or representatives),
• Newspapers and magazines (as representatives),
• Public relations or marketing agencies,
• Public service, non-profit, or para-governmental agencies,
• The three levels of government.

This Attestation of College Studies (ACS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.

ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.

A laptop computer is mandatory for study in this program. This laptop must be equipped with the Windows operating system to work with all software.

Mentors may request other standard or student-licensed software mandatory for their courses to be installed.

Learn more about the benefits

It has been determined that a Windows PC is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.

Minimum Requirements :

• Intel Core i5 processor or equivalent  
• 8 GB of RAM or more  
• 512 GB or larger SSD (Solid State Drive)  
• Windows 11 (Home, Education, or Pro versions).  

Recommended Requirements

• Intel Core i7 processor or equivalent  
• 12 GB of RAM or more  
• 512 GB or larger SSD (Solid State Drive)  
• Windows 11 (Home, Education, or Pro versions).  

Required software: Adobe Creative Cloud and Microsoft 365(or equivalent suite) software with student or regular license (in the language of instruction).

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

• Canadian applicants: up to two weeks,
• International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

ACS programs are based on DCS program curricula but do not have general education courses like French, English, or Philosophy.

Concentration Courses

• Introduction to Graphic Design (60 h)
• Writing and Revising Texts related to the Field (45 h)
• Introduction to Marketing (45 h)
• Advertising and Promotion (60 h)
• Job Tasks Analysis and Observation (45 h)
• Social Media and Communication (45 h)
• Law Principles Relative to Media and Advertising (60 h)

• Graphic Design II (60 h)
• Interpersonal and Professional Communication (45 h)
• Strategic Marketing (45 h)
• Ideation in Advertising (60 h)
• Commercial Research and Monitoring Methods (45 h)
• Advertising Mock-ups (45 h)
• Consumer Behavior (45 h)

• Graphic Design III (60 h)
• Current Topics in Media and Advertising (45 h)
• Strategies and Positioning in Advertising (60 h)
• Final Project I (60 h)
• Final Project II (45 h)
• Internship (180 h)

* The College reserves the right to substitute some courses.