Fashion Marketing - Buyer’s Profile
About the Program
The rich and dynamic Fashion Marketing - Buyer’s Profile program (ACS) aims to teach you an exciting profession, offering you the opportunity to express your talents and even influence future collections!
Use your intuition and your sense of aesthetics to analyze and predict trends.
Learning Outcomes
- Master the tools and learn about purchasing strategy methodologies.
- Integrate new customer experience parameters into the purchasing strategy.
- Learn the specificities of fashion products.
- Understand fashion industry vocabulary.
- Discover the variety of functions that encompass the fashion industry.
- Assess the needs of the target clientele.
Profile
Successful Fashion Marketers, specialized in buying, have a unique combination of skills, including:
Fashion Trend Analysis
Analyze market trends to anticipate what styles and products will resonate with audiences.Market Research
Understand the target market’s preferences, buying behaviors, and demographics.Relationship Building
Negotiate with suppliers, manufacturers, and vendors to secure favorable terms, pricing, and quantities.Data-driven Decision Making
Use performance metrics to assess the success of product selections.
Career Prospects
According to the Metropolitan Fashion Clusters, Montréal, Canada’s Fashion Capital, ranks third in clothing manufacturing in North America.
Buyers can build a promising career, progressing into roles of responsibility, procurement management, or supply chain management, with the opportunity to specialize in specific sectors.
Career Fields
- Retail Buyers,
- Collections Director,
- Retail Planner,
- Commercial Buyer,
- Merchandising and Retail Coordinator,
- Collection Representative,
- Experience Manager,
- Social Media Specialist,
- Communication and Press Representative,
- Artist and VIP Manager.
Diploma & Accreditation
This Attestation of College Studies (ACS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.
ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.
Required Materials
A laptop computer is mandatory for study in this program.
Mentors may request other standard or student-licensed software mandatory for their courses to be installed.
Minimum Required Equipment:
- Microsoft® Windows 10 Professional Operating System,
- Intel® or AMD® 32-bit or 64-bit multi-core processor,
- Minimum memory of 8 GB RAM,
- 1To hard drive,
- Internet access,
- Chrome browser,
- Minimum screen resolution: 1920x1080 (recommended),
- Sound card,
- Headphones and microphone.
Required software: Adobe Creative Cloud and Microsoft 365.
Required Materials: Fibers and textiles kit (available upon request at CL.IP).
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
Have followed post-secondary studies for a period of at least one (1) year; or
Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
Academic Dates
LaSalle College has three annual start dates: fall, winter, and summer.
We accept applications at any time. Registration is open year-round.
Processing time:
- Canadian applicants: up to two weeks,
- International applicants: up to six months.
Submit your application as soon as possible to ensure a spot in your desired semester.
Note that applications are not processed until all required, validated documents and admission fees are received.
List of Courses
ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.
Concentration Courses
Semester 1- The History of Fashion (60 h)
- Fibres & Textile Analysis (60 h)
- Fashion Marketing (60 h)
- Fashion Occupations (45 h)
- Creative Software Applications (60 h)
- Accounting in Fashion Marketing (60 h)
- Planning a Selection of Clothing and Accessories (45 h)
- Retailing Business Study (45 h)
- Budget and Financial Planning (60 h)
- Business-to-Business Sales (60 h)
- Choosing a Selection of Clothing and Accessories (45 h)
- Business Communications (45 h)
- Managing Fashion Merchandise (45 h)
- Marketing and Planning Approaches (45 h)
- E-Commerce (45 h)
- Integration Project (120 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.
