Spotlight on Our Graduates

Tahirah Mirza

Name: Tahirah Mirza
Title: Associate Content Marketing Manager
Company Name: Ubisoft
Study program: AEC in E-business  
Degree obtained in: 2018


Recently Associate Content Marketing Manager at Ubisoft, Tahirah Mirza has significantly evolved within the company and is now become an E-business tutor at LaSalle College. Her professional path as well as her educational journey has been one of exceptional passion and determination.

Discover her journey in becoming a member of the Ubisoft team before being part of LaSalle College!

Tahirah Mirza


What title do you currently hold and what are your main functions?

I was just promoted to Associate Content Marketing Manager. My main job functions are to maintain the Ubisoft North America YouTube channel as well as the global Ubisoft Twitch channel. This includes ensuring that industry best practices are met for all our video content and livestreams and that our social media channels are performing at their best.

With my new role, I focus more on Facebook, Instagram, and Twitter. I also coordinate social media assets to our worldwide cross-functional teams and provide my strategy recommendations for our events.


Describe a typical day in your professional life.

After having enough caffeine in my system, I usually check my emails, attend meetings, and ensure that our content is meeting our best practices. Most of my meetings are conducted remotely as my immediate team is in San Francisco, California. When I’m not attending meetings, I strategize content plans, coordinate assets, and get to attend cool events like E3 in Los Angeles, California!


Describe your career path.

My career path so far has been quite different. I didn’t know I was passionate about social media and marketing until my last year at Concordia University, where I majored in Political Science. I was the VP of Marketing & Communications for a student association, which allowed me to dig deeper into some of the social media platforms. While I learned the basics there, I was simultaneously helping a small IT business in Montreal with their social media presence as well.

This is when I realized that I could make a career out of social media marketing. I saw that LaSalle College had an online AEC offered in the evening, which was great for me because I was working part-time and finishing my bachelor’s degree. I landed my internship two months into the program and was offered a full-time position after my internship ended.


What is your fondest memory while studying at LaSalle College?

I think my experience at LaSalle College was a little different because I never actually had to leave my house to complete my AEC. For this reason, I think my fondest memory would be attending my virtual classes, which were intimate and allowed for a greater learning experience. I enjoyed classes where we would break into teams during workshops because it allowed for us to really get to know our peers and learn from each other!


What was your favorite subject while studying at LaSalle College? Are you applying this today to your current career?

I think that most of what I learned is applicable to my job. I remember taking a Google Analytics class and since I work directly on YouTube, this has been extremely helpful, especially when I’m creating reports analysing our channel’s performance. I check YouTube Analytics daily!

One tip for anyone in the AEC in E-business – practice, practice, practice! You will learn how to use Adobe Photoshop and Google Analytics, however you should definitely put in extra time to master these tools if you’re looking to step into the world of social media.


What was your general feeling and first impression when you started out at LaSalle College?

While I was extremely excited that my classes would be offered completely virtually and, in the evening, I was a little skeptical about the quality of education I would be receiving. I was pleasantly surprised when my tutors were real life individuals working in similar fields that we aspired to work in. They were able to provide real life examples from experience, which was exactly what we needed.


What surprised you the most when you arrived on the workforce?

I started in the workforce as an Intern almost two years ago and what surprised me the most is that you can enjoy going to work everyday. When I pictured a full-time job, it was never something dynamic, exciting, and fun. Turns out, I was wrong…thankfully!


What advice would you offer to a student currently enrolled in the same program you took or to your younger self?

Internships are KEY! If you’re enrolled in a program, start looking for internship opportunities right away! You would be surprised at what they have to offer! I started off as an Intern for Ubisoft Canada two months into my E-Business Management AEC. Everything I learned during my internship was extremely useful and priceless.


What are the qualities necessary to succeed in your field?

You need to be hard-working, motivated, and passionate. The internet is ALWAYS changing and it it’s important to stay informed on new trends and best practices. Passion is also very important – I love social media and recommending content strategies; however, I love it and can recommend these strategies because it’s related to something that I love and know very well – video games. The key to success in marketing? Market something you truly love and know.


Who are your role models and why?

My parents because they are both hard-working and both have really great work ethics.


Anything you would like to add that would be inspiring to our next generation?

“You miss 100% of the shots you don’t take.” – Wayne Gretsky (or Michael Scott...)



Tahirah Mirza

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