Fashion Marketing Students Create Digital Window Displays at Alexis Nihon
Discover how Fashion Marketing students at LaSalle College Montréal are building their portfolios through a hands-on digital window display project presented at Alexis Nihon.
A hands-on experience in visual merchandising, digital creation and brand storytelling
At LaSalle College, learning also means creating, experimenting and presenting work in real-world contexts. Thanks to the partnership between LaSalle College and Alexis Nihon, Fashion Marketing students have the opportunity to turn their ideas into projects seen by the public, right in the heart of Montréal.
This year, teams of second-semester Fashion Marketing students were invited to imagine digital window displays for Alexis Nihon’s spaces. Their creations are featured on the shopping centre’s Cineplex screens from June to August, giving exceptional visibility to their talent, creativity and understanding of the customer experience.
A student project rooted in industry reality
In the fashion, retail and marketing industries, the ability to create a strong visual experience is an essential skill. This project allows students to apply key concepts related to fashion marketing, visual merchandising and brand communication.
Through the creation of their digital window display, students must consider product presentation, visual composition, atmosphere, messaging, customer experience and the impact of their concept in a real commercial environment. They learn how to move from idea to execution while taking into account a concrete broadcasting context, a target audience and visibility objectives.
This practical approach helps students develop skills directly connected to the job market, including art direction, storytelling, content creation, visual strategy, merchandising, product presentation and creative project management.
Building a portfolio from the first semesters
One of the key benefits of this type of project is that it allows students to create concrete work they can add to their professional portfolio.
For a future Fashion Marketing graduate, a strong portfolio can make all the difference. It helps showcase creativity, concept development, brand image understanding and the ability to work on real projects. The digital window displays created in collaboration with Alexis Nihon become tangible examples of the students’ know-how.
This type of experience can be especially valuable for students who wish to pursue careers in visual merchandising, fashion marketing, brand management, retail, content creation, event coordination, public relations or customer experience.
When fashion meets digital
The 2026 edition of the project features an entirely digital format under the main theme “augmented proximity,” inspired by the idea of “reinvented reality.”
Students were invited to create a bridge between products, human experience and the digital world. Their challenge was to propose a bold, immersive and unconventional reinterpretation of the commercial window display.
This approach reflects the evolution of the fashion and retail sectors, where physical and digital experiences are increasingly connected. Today’s future professionals must be able to think beyond the traditional window display and design visual experiences adapted to new consumer behaviours.
Four creative concepts presented at Alexis Nihon
Four student projects were selected and are being presented on Alexis Nihon’s digital screens:
Rosé Summer in the Mediterranean
By Frédérique Renaud and Elsa Larivière
A concept inspired by holidays in Greece, where softness, femininity, summer warmth and elegance come together in an immersive atmosphere.
Coastal Lotus
By Isabelle Doré and Pénélope Therrien
A visual experience inspired by wellness, nature and mindfulness, set in a calm and cohesive universe.
Eye Spy Summer
By Sarah Antonette San Buenaventura and Ruby Perez-Gonzalez
A playful and interactive digital window display inspired by “search and find” books, reimagined through a summer theme.
Riad Solaire
By Sabrina Laknit and Zachary Morin
A warm immersion inspired by traditional Marrakech riads, blending architecture, adventure and Saharan inspiration.
A collaboration that showcases emerging talent
Since 2015, the collaboration between LaSalle College and Alexis Nihon has helped showcase student creativity in an iconic Montréal location. This partnership gives students a concrete opportunity to step outside the classroom and present their work in a professional environment.
For LaSalle College, this type of initiative reflects the importance of industry-connected training, where learning takes shape through concrete, visible and meaningful projects.
Discover the projects and vote for your favourite
The creations are presented on Alexis Nihon’s Cineplex screens from June to August. The public is also invited to vote for their favourite project among the four selected digital window displays.
The duo whose work is selected as the community favourite will each receive a $500 Vitrine Cominar gift card.
Discover the student projects and vote for your favourite digital window display!
Interested in developing your skills in fashion, marketing and visual merchandising?
LaSalle College’s Fashion Marketing program allows students to develop skills in fashion marketing, retail, visual merchandising, consumer behaviour, brand management and sales strategy.
Through hands-on projects like this collaboration with Alexis Nihon, students can put their learning into practice, build their portfolio and prepare to enter the fashion industry with professional achievements already to their name.
