Fashion Design | DEC

President, Fashion Snoops

Describe your position and key responsibilities?
I run an online trend forecasting company in NY City. Our online website caters to fashion professionals that need to know the latest trend in fashion. We research all areas of the fashion world from runway to tradeshows to global retail to streets. This information gets posted and analyzed on our site and supports fashion professionals with making the right decisions about what to design, produce or buy. 

My responsibilities are overseeing the creative team as well as running the business. My goal and vision is always to serve the client in getting the information they need when they need it. I also work with clients on specific consulting projects that support them in creating more trend-right collections. 

What is a typical workday in your professional life? 
I have an amazing team in New York we are really a family so coming to work is a pleasure. Every day is different. A day can include approving colours or reviewing reports that are being posted. It can also include meeting clients and discussing what we feel will be important for them next season. I travel to speak at events or meet international consulting clients.