Tourism Techniques, Option in Development and Promotion of Travel Products
About the Program
Gain essential knowledge of tourism management (travel, hospitality, attractions, destinations, hotels, restaurants, etc.) with LaSalle College Montréal's Tourism Techniques, Option in Development and Promotion of Travel Products program (ACS). Teachers with industry experience provide their know-how to succeed in entering the labour market.
The program opens the doors to a variety of positions in development and promotion and to a wider array of careers in Québec, Canada, or abroad.
Learning Outcomes
- Interact with a diverse range of customers, from different cultures and backgrounds.
- Get excellent customer service skills, such as communication, empathy, and patience.
- Navigate cross-cultural interactions, and provide a more enriching experience to travelers.
- Come up with creative solutions, and manage unexpected situations smoothly.
Profile
Successful Tourism Professionals have a unique combination of skills, including:
Customer Service
Provide personalized and exceptional experiences to travelers, ensuring their satisfaction and loyalty.Cultural Awareness
Demonstrate sensitivity and respect for diverse cultures, promoting cultural exchange within the tourism industry.Problem Solving
Address unexpected challenges and ensure smooth operations in various travel scenarios.Flexibility
Adapt quickly to changing circumstances, schedules, and client preferences, ensuring a seamless and enjoyable travel experience for tourists.
Career Prospects
According to Job Bank, projections for Accommodation Service Managers in Québec show growth in employment and professions, leading to several new positions.
Employment in this profession is influenced by trends in accommodation, healthcare, and social services. Growth in traveler accommodation services, where 70% work, is driven by tourism and expanding small hotels.
Career Fields
- Developer and Promoter of travel products, tourist attractions, and destinations,
- Tourism and travel Representatives in Québec and abroad,
- Festival and Event Coordinator,
- Meeting and Special Events Planner.
Diploma & Accreditation
This Attestation of College Studies (ACS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.
ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.
Required Materials
A laptop computer is mandatory for study in this program.
Mentors may request other standard or student-licensed software mandatory for their courses to be installed.
The following features are required for PCs or Macs:
- Processor: Intel I5 minimum,
- Memory: 8 GB recommended,
- Hard drive: 500 GB minimum,
- Screen: 14 inches minimum,
- Connectivity: Wi-Fi and LAN,
- Ports: Minimum of one USB 3.0 port.
We recommend purchasing an external numeric keyboard if your laptop does not already have one.
Required software: Microsoft 365 for Windows or Mac (Word, PowerPoint, Excel).
Opportunities
Our unique approach incorporates real-world experience with classroom learning for a hands-on, practical education.
- Collaborate with active industry professionals;
- Sharpen skills in a practical setting;
- Create a real travel product as part of your final project.
Accelerate your career!
Cutting-edge facilities & equipment
Experiment with industry-standard equipment, software, and technology in our advanced facilities, including:
- La Classe Restaurant,
- FLEX classrooms,
- Active learning classrooms,
- And many others!
Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.
Work experience
Get sought-after practical experience with our Career Service and our Work-Study Program (WSP), which incorporates two paid internships into your program.
Our Tourism program also includes a 135-hour final project as part of the curriculum.
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
Have followed post-secondary studies for a period of at least one (1) year; or
Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
List of Courses
ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.
Concentration Courses
- Profession and organisation in the tourism, hotel and restaurant industry (90 h)
- Customer oriented approach in the tourism, hotel and restaurant industry (60 h)
- IT: research methodology and information sources in the tourism, hotel and restaurant industry (45 h)
- Tourism Products and Clientele I (60 h)
- Cultural and Tourist Attractions of Canada and the United States (60 h)
- Cultural and Tourist Attractions of the Caribbean and Latin America (60 h)
- Principles of communication marketing in the tourism, hotel and restaurant industry (60 h)
- Tourism, hotel and restaurant industry accounting (60 h)
- Tourism Products and Clientele II (60 h)
- Introduction to sustainable Tourism (60 h)
- Tourism Marketing Research (60 h)
- Human resources in the tourism, hotel and restaurant industry (75 h)
- Sales Techniques in the Tourism, Hotel and Restaurant Industry (60 h)
- Introduction to Package Creation (60 h)
- Cultural and Tourist Attractions of Europe (60 h)
- The Art of Communication (60 h)
- Cultural and Tourist Attractions of Africa and the Middle East (60 h)
- Tourism Promotion (75 h)
- Financial Operations in Tourism (60 h)
- Creation of Individual Packages (FIT) (60 h)
- Distribution and reservation systems (45 h)
- Community management - second language (60 h)
- Cultural and Tourist Attractions of the Middle East and Africa (60 h)
- Creation of Group Packages and Events (60 h)
- Reservation systems I (45 h)
- Introduction to Spanish in Tourism (45 h)
- Final project (135 h)
- Distribution and reservation systems I (45 h)
- Strategic Marketing Communication in Tourism (60 h)
- Reservation Systems II (45 h)
- Practical Spanish in Tourism (45 h)
- Distribution and reservation systems II (45 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.
