Overview

Whether in Quebec, Canada or further afield, harness the expertise you will gain in developing and marketing travel products during your ACS in Tourism Techniques - Option in Development and Promotion of Travel Products, organized by the International School of Hotel Management and Tourism. Encourage clients to explore unique local destinations and learn about exciting job opportunities at the Job Fair.

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Admission criteriaTuition and financial aidDownload program sheet

About the Program

Gain essential knowledge of tourism management (travel, hospitality, attractions, destinations, hotels, restaurants, etc.) with LaSalle College Montréal's Tourism Techniques - Option in Development and Promotion of Travel Products program (ACS). Teachers with industry experience provide their know-how to succeed in entering the labour market.

The program opens the doors to a variety of positions in development and promotion and to a wider array of careers in Québec, Canada, or abroad.

Opportunities

Cutting-edge facilities & equipment

Experiment with industry-standard equipment, software, and technology in our advanced facilities, including:

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Upcoming Sessions

Start dateLanguageScheduleLocation
Jan 7, 2027

French

Full-Time - Daytime

MontréalApply now
Jan 7, 2027

English

Full-Time - Daytime

MontréalApply now

Admissions Criteria

  • Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or

  • Have followed post-secondary studies for a period of at least one (1) year; or

  • Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or

  • Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.

List of Courses

ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.

Concentration Courses

  • Profession and organisation in the tourism, hotel and restaurant industry (90 h)
  • Customer oriented approach in the tourism, hotel and restaurant industry (60 h)
  • IT: research methodology and information sources in the tourism, hotel and restaurant industry (45 h)
  • Tourism Products and Clientele I (60 h)
  • Cultural and Tourist Attractions of Canada and the United States (60 h)
  • Cultural and Tourist Attractions of the Caribbean and Latin America (60 h)
  • Principles of communication marketing in the tourism, hotel and restaurant industry (60 h)
  • Tourism, hotel and restaurant industry accounting (60 h)
  • Tourism Products and Clientele II (60 h)
  • Introduction to sustainable Tourism (60 h)
  • Tourism Marketing Research (60 h)
  • Human resources in the tourism, hotel and restaurant industry (75 h)
  • Sales Techniques in the Tourism, Hotel and Restaurant Industry (60 h)
  • Introduction to Package Creation (60 h)
  • Cultural and Tourist Attractions of Europe (60 h)
  • The Art of Communication (60 h)
  • Cultural and Tourist Attractions of Africa and the Middle East (60 h)
  • Tourism Promotion (75 h)
  • Financial Operations in Tourism (60 h)
  • Creation of Individual Packages (FIT) (60 h)
  • Distribution and reservation systems (45 h)
  • Community management - second language (60 h)
  • Cultural and Tourist Attractions of the Middle East and Africa (60 h)
  • Creation of Group Packages and Events (60 h)
  • Reservation systems I (45 h)
  • Introduction to Spanish in Tourism (45 h)
  • Final project (135 h)
  • Distribution and reservation systems I (45 h)
  • Strategic Marketing Communication in Tourism (60 h)
  • Reservation Systems II (45 h)
  • Practical Spanish in Tourism (45 h)
  • Distribution and reservation systems II (45 h)

* The College reserves the right to substitute some courses.

Tuition & Aid

LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.

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