Fashion Marketing

Successful Fashion Marketers have a unique combination of skills, including:

According to mmode, Montréal, Canada’s Fashion Capital, ranks third in clothing manufacturing in North America.

LinkedIn reports rising demand for marketing, with businesses emphasizing innovation and differentiation to reach customers, notably in retail. Marketing departments play a pivotal role in bolstering brands’ online presence.

• Buyer,
• Brand or Product Manager,
• Display Expert or Visual Presentation Specialist,
• Special Event Coordinator,
• Stylist,
• Advertising Agent,
• Supervisor, Director, Retailer, or Trainer in Retail Sales,
• Sales Representative or Sales Agent.

This Attestation of College Studies (ACS) is approved by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.

ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.

A laptop computer is mandatory for study in this program. This laptop must be equipped with the Windows operating system to work with all software.

Mentors may request other standard or student-licensed software mandatory for their courses to be installed.

Learn more about the benefits 

Minimum Requirements :

PC

• Intel Core i7 processor or equivalent
• 16 GB of RAM or more
• 512 GB or larger SSD (Solid State Drive)
• NVIDIA RTX GPU or an equivalent graphics card
• Windows 11 (Home, Education, or Pro versions)

Mac

• MacBook Air
• M2
• 8 GB Ram
• 512 GB or larger SSD (Solid State Drive)

Recommended Requirements

PC

• Intel Core i7 processor or equivalent
• 32 GB of RAM or more
• 1 TB or larger SSD (Solid State Drive)
• NVIDIA  RTX 2050 (or superior) or AMD equivalent
• Windows 11 (Home, Education, or Pro versions)

Mac

• MacBook Pro
• M2
• 16 GB Ram
• 1 TB or larger SSD (Solid State Drive)

Required software: Creative Cloud Suite and Microsoft 365 (or equivalent for Mac).

Experiment using cutting-edge, industry-standard equipment, software, and technology in our advanced facilities, including:

• Clothing technology laboratory,
• A fully-equipped photo studio,
• FLEX classrooms,
• Active learning classrooms,
• And many others!

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Get sought-after practical experience with our Career Service and our Work-Study Program (WSP), which incorporates two paid internships into your program.

Our Fashion Marketing program also includes a 120-hour internship as part of the curriculum.

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

LaSalle College has three annual start dates: fall, winter, and summer.

We accept applications at any time. Registration is open year-round.

Processing time:

• Canadian applicants: up to two weeks,
• International applicants: up to six months.

Submit your application as soon as possible to ensure a spot in your desired semester.

Note that applications are not processed until all required, validated documents and admission fees are received.

ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.

Concentration Courses

• The Fashion Industry and its Careers (45 h)
• Creative Software Applications (75 h)
• Fashion Phenomena (45 h)
• Intro to Fashion Marketing (45 h)
• Social Media Strategies (45 h)

• Visual Presentation Strategy (45 h)
• Fashion and Society (45 h)
• Communication Mix Elements (45 h)
• Accounting in Fashion (60 h)
• Analysis of Fibers and Textiles (45 h)

• Marketing II - Case Analysis (45 h)
• Fashion Presentation Planning (105 h)
• Budget Planning (45 h)
• Textile Evaluation for a Fashion Product (45 h)
• Sales Office or Store Layout (45 h)

• Analysis of Factors Influencing Fashion (45 h)
• Private Label Development (60h)
• Data Gathering and Analysis (60 h)
• Financial Management in Fashion Industry (45 h)
• Buying of Fashion Products (60 h)
• Environment and Consumer (45 h)

• Approach to Planning (45 h)
• Stock Management (60 h)
• Private Label Management (75 h)
• Advertising and Promotion Activity Planning (45 h)
• Sales Management (60 h)
• E-Commerce Management (45 h)
• Marketing Research : Final project (45 h)

• Human Resource Supervision and Management (45 h)
• Law, Regulations and Codes - Fashion Industry (45 h)
• Internship (120 h)
• Fashion Enterprise Project (90 h)

* The College reserves the right to substitute some courses.