Fashion Marketing
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About the Program
LaSalle College Montréal’s Fashion Marketing program (ACS) is taught by professionals and covers the latest trends in the industry, training you to play a managing role in the ever-evolving fashion world.
Gain solid marketing training while benefiting from Montréal’s fashion environment, with this program combining the creative and administrative aspects of the industry.
Opportunities
Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.
- Collaborate with active industry professionals;
- Sharpen skills in a practical setting;
- Create a portfolio tailored to your career objectives.
Accelerate your career!
Admissions Criteria
Exceptions to these admission criteria may be applied.
Every application is reviewed by the College.
To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:
Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or
Have followed post-secondary studies for a period of at least one (1) year; or
Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or
Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.
List of Courses
ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.
Concentration Courses
Semester 1- The Fashion Industry and its Careers (45 h)
- Creative Software Applications (75 h)
- Fashion Phenomena (45 h)
- Intro to Fashion Marketing (45 h)
- Social Media Strategies (45 h)
- Visual Presentation Strategy (45 h)
- Fashion and Society (45 h)
- Communication Mix Elements (45 h)
- Accounting in Fashion (60 h)
- Analysis of Fibers and Textiles (45 h)
- Marketing II - Case Analysis (45 h)
- Fashion Presentation Planning (105 h)
- Budget Planning (45 h)
- Textile Evaluation for a Fashion Product (45 h)
- Sales Office or Store Layout (45 h)
- Analysis of Factors Influencing Fashion (45 h)
- Private Label Development (60h)
- Data Gathering and Analysis (60 h)
- Financial Management in Fashion Industry (45 h)
- Buying of Fashion Products (60 h)
- Environment and Consumer (45 h)
- Approach to Planning (45 h)
- Stock Management (60 h)
- Private Label Management (75 h)
- Advertising and Promotion Activity Planning (45 h)
- Sales Management (60 h)
- E-Commerce Management (45 h)
- Marketing Research : Final project (45 h)
- Human Resource Supervision and Management (45 h)
- Law, Regulations and Codes - Fashion Industry (45 h)
- Internship (120 h)
- Fashion Enterprise Project (90 h)
* The College reserves the right to substitute some courses.
Tuition & Aid
LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.
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