Program Details

Fashion Marketing

Attestation of College Studies (ACS)
A poised young woman with a measuring tape around her neck stands in front of a fashion design mood board.

About the Program

LaSalle College Montréal’s Fashion Marketing program (ACS) is taught by professionals and covers the latest trends in the industry, training you to play a managing role in the ever-evolving fashion world.

Gain solid marketing training while benefiting from Montréal’s fashion environment, with this program combining the creative and administrative aspects of the industry.

Learning Outcomes

  • Acquire skills in all aspects of marketing through a hands-on approach, from fashion product development to e-commerce management.
  • Efficiently organize and promote major fashion events.
  • Discover the latest fashion trends and master the art of commercializing them effectively.
  • Engage with your audience through modern communication channels and technologies.

Profile

Successful Fashion Marketers have a unique combination of skills, including:

  • Creative Thinkers

    Cultivate innovative ideas and make captivating fashion marketing campaigns.
  • Analytical

    Assess market trends and consumer behaviour to drive fashion marketing initiatives.
  • Great Communicators

    Collaborate seamlessly with team members to convey brand messages effectively.
  • Business-oriented

    Understand the fashion industry to drive business growth.

Career Prospects

According to the Metropolitan Fashion Clusters, Montréal, Canada’s Fashion Capital, ranks third in clothing manufacturing in North America.

LinkedIn reports rising demand for marketing, with businesses emphasizing innovation and differentiation to reach customers, notably in retail. Marketing departments play a pivotal role in bolstering brands’ online presence.

Career Fields

  • Buyer,
  • Brand or Product Manager,
  • Display Expert or Visual Presentation Specialist,
  • Special Event Coordinator,
  • Stylist,
  • Advertising Agent,
  • Supervisor, Director, Retailer, or Trainer in Retail Sales,
  • Sales Representative or Sales Agent.

Diploma & Accreditation

This Attestation of College Studies (ACS) is accredited by the ministère de l'Enseignement supérieur of Québec and is internationally recognized.

ACS programs are part of continuing education and destined primarily for adults seeking to add value to their skill set or reorient their career.

Required Materials

A laptop computer is mandatory for study in this program.

Mentors may request other standard or student-licensed software mandatory for their courses to be installed.

The following features are required for Macs and PCs:

  • iOS or Windows 10 operating system in the teaching language (English or French),
  • Processor: Intel I5 minimum compatible with virtualization,
  • Memory: 4 GB (8 GB recommended, particularly for Illustrator),
  • Hard drive: 500 GB minimum,
  • Screen: 14 inches minimum,
  • Connectivity: Wi-Fi and LAN,
  • Ports: Minimum of one USB 3.0 port,
  • Mouse (may be wireless).

Required software: Creative Cloud Suite and Microsoft 365 (or equivalent for Mac).

A young woman in a fur coat and cap takes a selfie, showcasing a vibrant red handbag.

Opportunities

Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.

  • Collaborate with active industry professionals;
  • Sharpen skills in a practical setting;
  • Create a portfolio tailored to your career objectives.

Accelerate your career!

Cutting-edge facilities & equipment

Experiment using cutting-edge, industry-standard equipment, software, and technology in our advanced facilities, including:

Actively participate and collaborate with teachers using these specialized facilities, boosting your motivation and confidence.

Work Experience

Get sought-after practical experience with our Career Service and our Work-Study Program (WSP), which incorporates two paid internships into your program.

Our Fashion Marketing program also includes a 120-hour internship as part of the curriculum.

Admissions Criteria

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into an ACS program, applicants are generally required to meet one of the following criteria:

  • Have interrupted their full-time studies for at least two (2) consecutive semesters or one (1) full school year; or

  • Have followed post-secondary studies for a period of at least one (1) year; or

  • Have a Secondary School Diploma (DES) or a Diploma of Vocational Studies (DVS), and the program allows them to receive a technical training that is not available in a DCS program; or

  • Have an equivalent education or an instruction deemed sufficient and meet the admission criteria set for college studies.

List of Courses

ACS programs are based on DCS program curricula, but do not have general education courses like French, English, or Philosophy.


Concentration Courses

Semester 1
  • The Fashion Industry and its Careers (45 h)
  • Creative Software Applications (75 h)
  • Fashion Phenomena (45 h)
  • Intro to Fashion Marketing (45 h)
  • Social Media Strategies (45 h)
Semester 2
  • Visual Presentation Strategy (45 h)
  • Fashion and Society (45 h)
  • Communication Mix Elements (45 h)
  • Accounting in Fashion (60 h)
  • Analysis of Fibers and Textiles (45 h)
Semester 3
  • Marketing II - Case Analysis (45 h)
  • Fashion Presentation Planning (105 h)
  • Budget Planning (45 h)
  • Textile Evaluation for a Fashion Product (45 h)
  • Sales Office or Store Layout (45 h)
Semester 4
  • Analysis of Factors Influencing Fashion (45 h)
  • Private Label Development (60h)
  • Data Gathering and Analysis (60 h)
  • Financial Management in Fashion Industry (45 h)
  • Buying of Fashion Products (60 h)
  • Environment and Consumer (45 h)
Semester 5
  • Approach to Planning (45 h)
  • Stock Management (60 h)
  • Private Label Management (75 h)
  • Advertising and Promotion Activity Planning (45 h)
  • Sales Management (60 h)
  • E-Commerce Management (45 h)
  • Marketing Research : Final project (45 h)
Semester 6
  • Human Resource Supervision and Management (45 h)
  • Law, Regulations and Codes - Fashion Industry (45 h)
  • Internship (120 h)
  • Fashion Enterprise Project (90 h)

* The College reserves the right to substitute some courses.

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