Name: Awa Diarra 
Titre: Founder and CEO
Company: Snack Simple inc. 
Study Program: DEC in Business Management
Degree obtained in: 2008

What position do you hold and what are your main responsibilities?

I’m the founder and CEO of Snack Simple. 

Could you describe a typical day in your professional life? 

I manage the production team, marketing, human resources and sales. So basically, I’m involved in everything.

Could you describe your career path? 

After studying at the International School of Business and Technologies of LaSalle College, I tried to open several businesses that unfortunately didn’t work out, including a hair salon and a t-shirt company. 

I had to find my path, so I decided to broaden my knowledge at the university. But I realized I was still lost even after completing my studies. So I took a temporary job at a cereal and nut manufacturing company. That’s when it hit me! Right then and there, I knew I was going to make a career in the agri-food industry. My boss back then found that I had talent and she offered me a promotion as a sales representative. I accepted the job so I could get a better understanding of how things worked in the industry.