Digital Marketing | LaSalle College Montréal

Profile in Digital Marketing (profile 410.GN)

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Master the strategies that drive businesses online: digital advertising, content marketing, social media, and SEO optimization. Learn how to analyze data, create impactful content, target audiences, and optimize campaigns to maximize engagement and results. With a strong focus on practical application, the Administration and Management Technology (Profile in Digital Marketing) DCS program immerses you in a digital and multicultural environment, preparing you to effectively support managers and advise clients. Make digital marketing your future today!

Next semester starts January 8, 2026

LaSalle College Montréal’s Administration and Management Technology (Profile in Digital Marketing) program trains you to become a digital marketing professional, ready to tackle the challenges of a constantly evolving field. You will develop key skills such as data research and management, campaign creation and optimization, as well as producing and distributing information across various digital channels.

Learn how to design effective strategies, whether for online advertising, content marketing, or social media. You will be trained to enhance the visibility of a business, product, or campaign through techniques like keyword analysis, optimized content creation, and website improvement.

This program also emphasizes audience targeting, maximizing advertising investments, and boosting user engagement in measurable ways.

LaSalle College programs qualify for the Loans and Bursaries Programs offered by the ministère de l'Enseignement supérieur du Québec, and for several other types of loans and bursaries.

I agree to receive electronic messages (information, invitations, offers) from LaSalle College and the campuses of the LCI Education network. I reserve the right to withdraw my consent at any time.

Our unique approach incorporates real-world experience with classroom learning for hands-on, practical education.

Collaborate with active industry professionals;
Sharpen skills in a practical setting;
Familiarize yourself with the software used by today's professionals.

Accelerate your career!

Exceptions to these admission criteria may be applied.

Every application is reviewed by the College.

To be eligible for acceptance into this program, applicants are generally required to meet one of the following criteria:

Mathematics TS, SN Secondary 4 or CST Secondary 5 (Math 436).

Language of Instruction from Secondary 5,
Second Language from Secondary 5,
Mathematics CST Secondary 4 (Math 436).

Diploma of College Studies (DCS) programs consist of:

General education courses common to all programs,
General education courses specific to the program,
Complementary general education courses.

Concentration Courses

Career Planning (45 hrs)  
Organizational Communication (45 hrs)  
Data Management Tools (45 hrs)  
Research Methodologies and Consumer Psychology (60 hrs)  
Law and Policies in the Digital Era (45 hrs)  
Accounting and Digital Environment (60 hrs)  
Marketing Foundations and Digital Basics (60 hrs)  
Corporate Accounting and Web Applications (60 hrs)  
Human Resources and Human Innovation (60 hrs)  
Digital Environment (45 hrs)  
Organizational Management (60 hrs)  
Budget Planning and Control (60 hrs)  
Team Management and Creative Thinking (45 hrs)
Website Creation and Management (60 hrs)
Writing, Catalog and Product Marketing (45 hrs)
Customer Service and customer retention (45 hrs)
Finance 1: Performance Indicators and Financing (45 hrs)
Enterprise Legal Environment (45 hrs)
Strategic Marketing and Digital (60 hrs)
Operations Management and Logistics (75 hrs)
Web Data Analysis and Analytics (60 hrs)
Monitoring Activities and Performance Measures (60 hrs)
Business English (60 hrs)
Visual Design of User Interface (UI) (60 hrs)
Supplier Relationship Management and Procurement (60 hrs)
Ethics, Sustainable Development and Cultural Adaptation (60 hrs)
Customer Experience and Consumer Psychology (60 hrs)
Search engine optimization (SEO) (60 hrs)
Advertising Marketing and Search Marketing (60 hrs)
Workplace Internship (120 hrs)
Project Management (45 hrs)
Final project: Digital marketing plan (60 hrs)
International Transactions and Cultural Adaptation (45 hrs)

* The College reserves the right to substitute certain courses.

General Education Courses

College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.

Alumni have a well-rounded skill set and general knowledge that is valued in the workplace.

3 Physical Education Courses (90 h)
3 Humanities Courses (150 h)
4 Language and Literature Courses (240 h)
2 Second Language Courses (90 h)
2 Complementary Courses (90 h) (depending on eligibility, 1 French Literature course)

Administration and Management Technology

About the Program

Tuition & Aid

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Overview

Opportunities

Admissions Criteria

Secondary School Diploma (SSD) with completion of:

Diploma of Vocational Studies (DVS) with completion of:

Equivalent education or an instruction deemed sufficient.

List of Courses

Concentration Courses

General Education Courses